It’s no secret that as humans, we’re constantly evolving. 

You aren’t the same person today that you were one year ago, three months ago, or even two weeks ago.

So why are you trying to cram your business into a box that you’ve personally outgrown?

If your business is feeling stagnant, boring, or just not lighting you up the way it used to, it might be time to embrace the next evolution of your business.

My own biz has gone through countless evolutions over the last 5+ years — from blogging coach to Pinterest manager to manifestation guru to spiritual weight loss coach to content & copy strategist to course creation expert… I’ve worn many hats, explored many things, and had many different iterations of my brand.

Do I think this is a bad thing? In the past, I sometimes did. I thought it meant I was flaky, unreliable, and inconsistent.

But now, I choose to view it as a natural evolution that’s mirrored my own evolution as a person.

Because I’m not the same person I was 5 years ago, two years ago, six months ago…

So why should my business look the same?

We didn’t come to this earth to pursue one thing and one thing only, day after day, until we’re old and grey.

Sure, there might be a few people who have one single passion and are perfectly content to do the same thing every day for the rest of their life, but I’m willing to bet that 99.9% of entrepreneurs are not that person.

Chances are, you stumbled upon this blog post today because this is what your soul needed to hear.

It’s okay to change.

It’s safe to grow.

It’s normal to evolve.

If your business isn’t lighting you up anymore, you are allowed to shift things until you do feel excited about it again.

Now, that doesn’t necessarily mean you need to throw in the towel and start over from scratch. But it might mean adding a new offer to your roster, switching up the way you work with your clients, adopting a new platform, revamping your website, rebranding, or even just getting new brand photos taken that capture the current version of you.

Or it might mean starting a brand new business or a new arm of your business (like I recently did!). Only you can be the judge of that.

Above all, just remember: Your business is allowed to evolve as often as you do. There are no rules, and you aren’t fucking it up.

Tell me: Where do you feel called to take your business next?